Dubai-born hydration brand LAB HYDRATE has expanded its flavour line-up with the launch of Pink Lemonade, introducing a fresh citrus flavour to its high-sodium electrolyte range.
To mark the launch, LAB HYDRATE brought Pink Lemonade to life with its own Pink Lemonade Stand activation, giving The Lab Studios community the first opportunity to discover and try the new flavour.
Putting a LAB spin on the nostalgic summer lemonade stand, the activation transformed the classic concept into a bold, pink takeover, serving up the latest flavour and creating a launch moment that extended beyond the product itself.
A NEW FLAVOUR ENTERS THE LAB
Pink Lemonade delivers the same performance-led formula found across the LAB HYDRATE range, with 1,000mg sodium, 200mg potassium and 100mg magnesium per serving, alongside zero sugar and zero calories.
Developed by the team behind The Lab Studios, LAB HYDRATE was created in response to the demands of training and everyday life in Dubai, where heat, humidity and sweat can significantly increase fluid and electrolyte losses.
The newest addition combines the brand’s signature salty-sweet taste with a refreshing lemonade flavour, offering another option for hydration before, during and after training, or simply as part of everyday life in the UAE.
FROM LEMONADE STAND TO TRAINING BAG
The Pink Lemonade Stand continued LAB HYDRATE’s approach of creating experiences around its products, turning the launch into an opportunity for the community to experience the flavour first-hand.
The activation brought together the playful nostalgia associated with a traditional lemonade stand and the performance credentials behind LAB HYDRATE, reflecting the brand’s wider positioning at the intersection of fitness, lifestyle and community.
It also follows a summer of creative activations for the homegrown brand, as LAB HYDRATE continues to build its presence both inside and outside The Lab Studios.
THE LAB HYDRATE RANGE CONTINUES TO GROW
Pink Lemonade marks the latest step in LAB HYDRATE’s growth since launching in the UAE, as the brand continues to expand its range and reach a wider audience beyond the studio.
While the flavours may continue to evolve, the focus behind the product remains the same: a high-sodium electrolyte formula developed in Dubai and built for serious sweat.
LAB HYDRATE Pink Lemonade is available now, with customers able to Subscribe & Save 20%.