Dubai-born hydration brand LAB HYDRATE has expanded its product range with the launch of LAB PERFORM, a new electrolyte formula developed to support hydration and performance during high-intensity training and endurance activity.
Launched to coincide with The Lab Studios' third anniversary, LAB PERFORM builds on the brand's original hydration formula with the addition of 2g of L-citrulline, an amino acid that supports nitric oxide production and plays a role in blood flow regulation.
TAKING HYDRATION A STEP FURTHER
Developed by the team behind The Lab Studios, LAB PERFORM retains the original formula of 1,000mg sodium, 200mg potassium, 100mg magnesium and 30mg calcium, with zero sugar and zero calories.
The addition of L-citrulline introduces a new performance-focused element, supporting nitric oxide production and healthy blood flow.
With the growing popularity of HYROX and endurance training across the UAE, LAB PERFORM has been developed with athletes in mind, particularly those navigating repeated high-intensity efforts and demanding training sessions.
A NEW CHAPTER FOR LAB HYDRATE
LAB PERFORM made its debut during The Lab Studios' third birthday celebrations, with an interactive claw machine activation giving the community an opportunity to discover the latest product.
Speaking about the launch, Jay and Chris, Co-Founders of The Lab Studios and LAB HYDRATE, commented:
"Everything built at The Lab has come from understanding how people train and constantly looking at how to support them better. With LAB HYDRATE, the focus started with hydration. LAB PERFORM takes that a step further, combining the original electrolyte formula with L-citrulline to support the demands of training and performance."
The launch marks another milestone for the homegrown brand as it continues to expand its offering beyond hydration, while staying true to its founding philosophy: Where science meets sweat.
LAB PERFORM is now available online and at The Lab Studios.